Il made in Italy, ma soprattutto il made in Tuscany, anche della moda, avrà una vetrina scintillante a Los Angeles dal 10 al 12 giugno prossimi. Merito di Nexxt – Made in Italy Expo, l’evento che presenterà le eccellenze italiane a importanti esponenti californiani dei comparti food and beverage, moda e fashion. 

In the bustling world of business and entertainment, few names shine as brightly as Paolo Odierna. As the President and Co-founder of NEXXT-EXPO and NEXXT-Shops, and the Vice-President of Investor Relations and Entertainment at the Romina Arena Company, Odierna is a force to be reckoned with. His journey from a young director in Italy to a key player in the international arena is a testament to his tenacity, perseverance, and vision. Born in Florence, Italy, Odierna’s career began in the retail sector, where he quickly rose to prominence. His transition to the finance and insurance industry saw him working with giants like the Generali group and Lloyd’s of London. His expertise and ambition led him to various corners of the world, from Budapest to Miami, and from Malta to Dubai. Along the way, he honed his skills in financial and marketing business development, setting the stage for his future endeavors.

In the vibrant landscape of international commerce, Paolo Odierna is setting a new standard for luxury retail with the launch of NEXXT-Shops, a boutique chain dedicated to showcasing the finest Made in Italy products. As the President and Co-founder of NEXXT-EXPO and NEXXT-Shops, Odierna is not just opening stores; he is opening doors to a world where Italian craftsmanship meets global appreciation. The journey to NEXXT-Shops began with the success of NEXXT-EXPO, the largest "Made in Italy '' fair in California. The fair, under Odierna's leadership, became a beacon for Italian businesses looking to expand their reach to the American market. Building on this momentum, Odierna envisioned a retail concept that would bring the essence of Italy to the streets of Los Angeles, starting with the first store set to open in South Pasadena in May 2024.

In the heart of every entrepreneur lies a dream to not only succeed in business but also to leave a lasting impact on the world. Paolo Odierna, with his diverse and rich background, stands out as a beacon of innovation and cultural exchange. As the President and Co-founder of NEXXT-EXPO and NEXXT-Shops, and the Vice-President of Investor Relations and Entertainment at the Romina Arena Company, Odierna is not just a businessman; he is a visionary. Born in the historic city of Florence, Italy, Odierna's journey began in the retail industry, where he quickly climbed the ranks to become a director at a young age. His career took a turn towards finance and insurance, where he worked with industry giants and honed his skills in financial and marketing business development. But it was his move to California in 2016 that marked the beginning of an ambitious project that would bridge Italian tradition with global markets.

In the vibrant landscape of international commerce, Paolo Odierna is setting a new standard for luxury retail with the launch of NEXXT-Shops, a boutique chain dedicated to showcasing the finest Made in Italy products. As the President and Co-founder of NEXXT-EXPO and NEXXT-Shops, Odierna is not just opening stores; he is opening doors to a world where Italian craftsmanship meets global appreciation. The journey to NEXXT-Shops began with the success of NEXXT-EXPO, the largest "Made in Italy '' fair in California. The fair, under Odierna's leadership, became a beacon for Italian businesses looking to expand their reach to the American market. Building on this momentum, Odierna envisioned a retail concept that would bring the essence of Italy to the streets of Los Angeles, starting with the first store set to open in South Pasadena in May 2024.

In the heart of Los Angeles, a unique event is capturing the attention of the world; NEXXT-EXPO, the largest "Made in Italy" fair in California. Founded by visionary entrepreneur Paolo Odierna, this annual event is a vibrant celebration of Italian craftsmanship, innovation, and culture. NEXXT-EXPO is not just a fair; it's a bridge between Italy and the international market, showcasing the best of Italian products and businesses to a global audience. The inception of NEXXT-EXPO was driven by Odierna's passion for his homeland and his desire to share Italy's rich heritage with the world. The fair provides a platform for Italian companies, from established brands to emerging artisans, to present their products directly to buyers and consumers. It's an opportunity for these businesses to expand their reach, connect with new partners, and explore the vast potential of the American market.

In the world of business, passion is often the driving force behind success. Paolo Odierna, a distinguished entrepreneur and visionary, embodies this truth. His unwavering passion for Italian culture, craftsmanship, and innovation has propelled him to the forefront of international commerce and entertainment. Born in the historic city of Florence, Italy, Odierna’s journey began with a deep-rooted love for his country’s rich heritage. This love translated into a career that spans various industries, from retail to finance, and now to promoting Italian excellence on a global scale. As the President and Co-founder of NEXXT-EXPO and NEXXT-Shops, and the Vice-President of Investor Relations and Entertainment at the Romina Arena Company, Odierna is a relentless advocate for Italy’s finest.

In an era where global commerce often overshadows local identity, Paolo Odierna is charting a different course with the launch of NEXXT-Shops. This innovative boutique chain, dedicated to showcasing high-end Made in Italy products, is poised to become a beacon of cultural exchange and economic growth, both in Los Angeles and back in Italy. The genesis of NEXXT-Shops can be traced back to the success of NEXXT-EXPO, the largest “Made in Italy ” fair in California. Building on this momentum, Odierna’s vision for NEXXT-Shops is to create a tangible, year-round presence for Italian craftsmanship in the American market. The first store, set to open in South Pasadena in May 2024, is just the beginning of a grand plan to establish a network of boutiques across the Los Angeles area.

In the tapestry of modern entrepreneurship, few stories are as compelling as that of Paolo Odierna. From his early days in Florence, Italy, to his current role as a cultural ambassador bridging Italy and the USA, Odierna's journey is a testament to the power of passion, tenacity, and vision. Odierna's career began in the retail sector, where he quickly ascended to a directorial position at Euronics, one of Italy's largest retail chains. His foray into the world of finance and insurance saw him collaborating with industry giants like the Generali group and Lloyd's of London. But it was his entrepreneurial spirit that led him to explore new horizons, from real estate investments in Budapest to financial endeavors in Miami and beyond.

In the dynamic world of business and entertainment, few names resonate with the vibrancy and passion of Paolo Odierna. A self-made entrepreneur with a diverse background, Odierna has carved a niche for himself as the President and Co-founder of NEXXT-EXPO and NEXXT Shops. His journey from a young director in Italy to a prominent figure in the American business landscape is a testament to his tenacity, vision, and unwavering commitment to excellence.

Sicilia di moda negli Stati uniti: parola di Paolo Odierna banchiere e consulente di società e stati sovrani. La California se fosse Stato a se sarebbe la quinta potenza economica mondiale. Basterebbe già questo a comprendere l’importanza strategica di quest’area, senza bisogno di ricordare che è sede di due delle più ricche industrie al mondo, quella del cinema con Hollywood, e quella informatica con la Silicon Valley. A spiegarlo è Paolo Odierna, un italiano che ha deciso di scommettere fortemente sugli Stati Uniti e sulla California, approdato in America da cinque anni dopo una vita spesa in consulenze in giro per il mondo per grandi gruppi finanziari e governi, ha proprio in California una delle due sedi operative della sua società la US Company Advisor (l’altra è Dubai). A Los Angeles Paolo Odierna è diventato punto di riferimento per la comunità italiana e non solo, oltre a curare l’entrata sul mercato americano per molte imprese, produce film. In questi giorni a seguito di una grande operazione finanziaria da lui curata con l’accademia di calcio più grande del mondo (Genova International School of Soccer), per conto di capitali degli Emirati Arabi, ha assunto la carica di presidente della squadra di calcio del Racing LA City FC. La Racing LA City FC giocherà nella UPSL americana ed avrà la casa nello stadio dei LA Galaxy che giocano nella MLS (che corrisponde alla nostra serie A) Gli Stati Uniti amano sempre più l’Italia, e grazie anche al successo di alcune serie televisive la Sicilia è estremamente trendy. Essere siciliani oggi in America è di moda, al punto che emigrati di terza e quarta generazione rivendicano con orgoglio le proprie origini.

Una vetrina dentro Los Angeles nei giorni della fiera Nexxt Expo, la più grande per il mercato italiano in California. Organizzata da Us Company Advisor, società fondata da Paolo Odierna, la fiera può diventare un ponte tra le piccole imprese toscane che aspirano a conquistare un posto nel mercato americano. La terza edizione di Nexxt Expo, in programma dal 18 al 20 ottobre 2024, rappresenta un'occasione per le produzioni di ogni settore. “Le aziende del territorio hanno l’opportunità di distinguersi in un contesto che promuove la qualità, l'innovazione e l'imprenditoria italiana", dice il manager toscano Nicola Canosa, che collabora con Us Company Advisor. “Si tratta di sfruttare una piattaforma di visibilità senza precedenti nel mercato americano. Gli espositori che parteciperanno a Nexxt Expo avranno l'opportunità di accedere a una vasta visibilità mediatica e di testare direttamente il mercato americano, avvalendosi anche dell'assistenza di Us Company Advisor per ottenere finanziamenti agevolati".